No one likes a slow website. Studies show that people will generally leave and click on something else in search results if a site is slow. That is potential lost customers and sales, not to mention that search engines like Google measure site speed in their algorithm. Fortunately, there are many tools and services online that can help you check your site speed (and do something about it).
The Power of One Second (and the Cost of a Slow Website)
You’ve probably seen studies about how a one-second delay in page load time can hurt your conversion rate, page views, and customer satisfaction. They’re sobering statistics and proof that on the web, seconds really do count.